Sunday, November 11, 2012

Introducing Student U


The start of the 2012 to 2013 academic year at NUST came about with the name change and rebranding of our ministry. From the University Christian Students Fellowship, UCSF, we have now become Student UCSF. More simply called Student U. Beyond the name change, we have also adopted a new logo. Both the new name and logo have been adopted from the Student Y in Cape Town, South Africa, with their permission through the relationship we share with them. For Student U, the similarities we now share with Student Y feel so natural as the founding documents and ministry model that UCSF was established upon were adopted from Student Y. As the years have gone by, we continue to benefit much from Student Y’s many years of ministry experience as we interact with them.

The name change was inspired by the serious struggle that many seemed to have in saying out our abbreviation ‘UCSF’ correctly. From USFC, USF, UCF, you name it, many just could not get it right. It was mostly people new to our ministry who struggled with it but it also included some who had interacted with our ministry right from its inception. This we felt was such a handicap for our ministry especially considering that we desire our name to spread in our mission field so that many would know us by name and would consider joining us. In the new name we have sort to preserve our old identity as UCSF which most of our alumni would best identify with and also simplify it in its short form so that it is easy to catch.

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